Ecommerce sales have boomed in recent years. No thanks in part to the way covid-19 has changed the way people shop. The shift to a more digital life is happening all around us, and it is no surprise that many businesses are creating e-commerce sites to boost their sales.
So how can you improve the functionality of your e-commerce site and help you to improve sales?
Treat Your Customers
Recent stats attest that retaining your customers by an extra 5% can increase sales by 25%. Great ways to retain customers include offering discounts for their next purchase. Offering bigger discounts for spending more money or offering loyalty points for repeat customs, or entering all sales into a customer prize draw.
Improved Customer Service
People shop at all hours of the day and night. Especially if you offer international shipping options, they could have queries that need addressing when you aren’t able to be online. Chatbots can help you to respond to enquiries or requests for information when you can’t answer them.
AI chatbots can be programmed to answer simple queries and ultimately direct people to someone who can answer them during working hours. Additionally, adding live chat support can help you to respond to a person. In fact, over 71% of people prefer to use a live chat option if available. Click here to find out more.
Or, indeed, anything free. Customers like gifts, and oftentimes, the offer of free shipping can be the difference between a successful checkout or an abandoned cart.
Incentives to complete the sale or free items in their orders can help to boost your reputation and increase customer service increasing the likelihood they will continue to shop with you.
Integrate Social Media
Share what you do, share your offers and new products online for your followers to see. Build a community of existing customers via secret groups on Facebook and build our community online by increasing your presence on social media to encourage sales. Emails are an essential part of your social media campaign, too, so create a subscriber ist and make it as personal as possible.
Be confident in replying to customers and followers to help build a rapport with people and encourage them to engage and interact with you to convert into sales.
We live in the age of personalization. Personalized emails are no longer enough. Throughout the buyer’s journey, you must personalise the shopping experience based on various variables. Utilise recommendation engines to provide personalised product recommendations based on the user’s location, shopping, and browsing history.
Aside from that, eCommerce stores can use exit intent pop-ups, discounts, abandoned cart messages, and other methods to ensure that their customer experience game is on point.
Think about what makes you return to your favourite e-commerce sites and look at how you can adapt this approach to your own e-commerce site. Viewing it from the customer’s perspective can help you to one your site and how to see how others interact with it when shopping.