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The experience your users have online will make or break you’re the success of your website, and its ability to transition content into purchases and conversions.
Despite the fancy functions your websites may have, the fact is if your website doesn’t function the same across a variety of devices then there’s high chance, you’re not going to make any sales.
Whether you like it or not, your customers attention span isn’t as great as you may think, so you’re going to need to keep them hooked. Making the simple switch to responsive web design guarantees that user visits are consistent, despite which device they may be using.
Be on a laptop, tablet or smartphone, your customer believes they deserve the very best experience and will only be drawn to continue browsing your site if they see you have made adjustments to accommodate this belief.
This is another reason why Search Engine Optimisation (SEO) must become your partner in crime in the online world.
SEO Runs the Online Climate
Embracing responsive website design enables users to easily alter between laptops and desktop computers to smartphone and the orientation of each device. The website will now modify to whichever size screen the device has, without losing website quality.
Responsive website programming means that smaller screens present a minimum number of columns and text which means users no longer must zoom into mountains of text. The fact is that the quality anticipated by online users today is a lot higher than you may think.
As an up-to-the-minute business owner, your audience expects that you meet their online needs as well as lifestyle needs. But doing so reaps rewards such as online conversions and customer loyalty.
Where to Begin
Now is not the time to be scared. The online world may seem daunting but let’s remember, it’s about brining your users and business together. So, with that in mind, let’s discuss thumb-friendliness and mobile optimisation.
Over 50% of global website traffic comes from mobile devices, so it’s a great starting point to begin optimising your website for mobile usage. The user’s need for convenience prevails over extensive imagery and long pages of written content. Finding your products whilst on the go shouldn’t be a challenge on your responsive website.
In the past, businesses would operate two different websites which hold the same purpose but are designed for use on one device, which would be desktop or mobile. In light of this, cost effectiveness also comes into play with responsive web design – what sensible business owner will spend more than they need to?
All you need to ensure is that the layout of your website as easy thumb-friendliness (we’ll explain in just a second) and high resolution. Thumb friendliness ensures that every button and the navigation bar is laid out in using a centre alignment for ease of access.
Responsive web design can help you become the leading business in your industry, no matter what industry that is. All and any type of business can benefit from professional web development from a digital marketing team.
Your best chance of online success lies with Stockport website design agencies, who use their decades of knowledge to enhance each and every website they design, so that it is holistically responsive. Website development which incorporates SEO and a strong social media presence will see oyur businesses revenue soar.
Don’t let your business be left behind in the non-stop online world. Harness the power of a responsive website today.