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“‘Optimal Health’ pioneer, Hunter & Gather has enjoyed meteoric growth over the last three years, going from kitchen table start-up to over £2.5 Million in expected retail sales! And yet, co-founders Amy Moring & Jeff Webster have long craved some strategic downtime to review, reassess and refine the umbrella identity and language of their rapidly evolving range, which has grown exponentially from 2 products to 10 products since the brands launch back in 2017.
Hunter & Gather is a dynamic, category leader with a far-reaching product range that contests a number of distinct yet intrinsically ‘set in their ways’ categories, providing superior, ‘Optimal Health’ choices, from clean-deck cooking oils and condiments to supplementary MCT oil, Collagen peptides and raw Icelandic lamb, real food supplements.
According to co-founder, Amy Moring, ‘The recent lockdown provided the perfect opportunity for us to develop a dynamic and cohesive new look, strapline and hierarchy of messages that underpins our stance as an Optimal Health Brand that provides you with the tools you need to thrive.
Since launching, Hunter & Gather we’ve forged strong ties with our customers, listening to their distinct needs, aspirations and ultimately pinpointing what they most love about the brand. It came back to the fundamentals of seeking optimal health products they could trust.
Our transition from small start-up to International operator and supermarket stalwarts has come a lot faster than even we could have anticipated, meaning it was imperative we spent time fostering a bold and clear identity, which heightens our shelf presence whilst amplifying key messages; such as our ongoing commitment to best-in-class, ‘real’ food ingredients & a sugar-free, grain-free, seed oil-free lifestyle.’
With YET further range innovation (4 new products!) and new stockists due to be unveiled this Autumn, this award-winning SME is proud to have bedded down a distinct brand identity that can effortlessly accommodate future range growth, whilst shining a light on their proud ‘free-from’ and ‘less-is-more’ ingredient pledges.” – Hunter and Gather
I have been trying out the avocado oil garlic mayonnaise the last few weeks and have tried it with a few different options and I love it! It’s great to use in a wrap or a sandwich as well as using it for a dip for crisps or with dinner for your chips. I am a massive garlic lover so love any kind of dips/sauces like this.
Have you ever tried this?
I’m not a fan of mayonnaise, but I do love garlic and avocado! xx
This actually sounds incredible. I’m not anti mayo, it definitely has it’s uses, but it’s not something that I normally get overly excited about. That being said, this sounds like it has SO many uses. I can just imagine how good it would taste as a dip with chips or fresh vegetables!
I know garlic is good for you but I hate it so much that I actually think I’m allergic – I can’t even be in the same room as someone eating it or cooking with it! Plus, if there’s a hint fo it in anything I eat, I get so sick x
This looks great! I need to try them.
Oh I am intrigued by this as I love avocado and garlic plus an a huge Mayonnaise fan too!
I would love a vegan version of this x
I already KNOW id be such a fan of this.
This sounds so good. I love garlic too.
This sounds like an interesting product. I’m not a lover of mayonnaise but I’d be interested to give it a go with the garlic flavouring.
Oooo this sounds so lovely! xx
Honestly this sounds delicious. I’ve been wanting to experiment with alternatives to traditional mayonnaise for some of my recipes. This truly sounds like a good product to try. Thanks for sharing it with us!
Ooh sounds lovely! I love adding mayo to sandwiches, wraps etc so I’d definitely be keen on trying it xx
Tiffany x http://www.foodandotherloves.co.uk
I am addicted to garlic and always use it in my cooking! This oil sounds great as a little kick to food!
I’ve never been a fan of mayo but the flavour sounds really nice and versatile x