Signage is an essential component of a business once the brand design stage is complete. Signs are a very useful and cost-effective form of marketing because they act as an inanimate sales person for your company by drawing in potential customers and showing off your brand. Without it, you can’t expect to stand out amongst a crowd of competitors.
There are lots of different types of signage, believe it or not, each with a unique set of advantages. A billboard, for instance, on the side of a busy road will attract the eye of those who are walking or driving by, advertising your product or service. An architectural sign on the front of your building will allow your prospective customers to spot you on a busy high street. Even interior signage can be beneficial if you run a store, because it points to particular products that your customers might otherwise not have been able to find and can also display a promotion.
From each of these example, it is clear that the main goal of signage is to catch the eye of a person who otherwise might have ignored your existence. When done properly, it can promote unplanned, impulse purchases, which in turn will increase your profits. With that in mind, the location of your sign is crucial and may take some trial and error experimentation until you find something that provides good ROI.
With regards to external signage, one of the key benefits is that the exposure it provides is continual. Even after 5pm when your company closes, the sign continues to advertise for your throughout the night. What’s more, customers are able to make assumptions about you as a brand based on the quality and attractiveness of your sign. For more information, it would be worth booking an initial consultation with a signage company who can help you come up with an appropriate design and suggest suitable locations.