Why Small Businesses Should Invest In Promotional Merchandise

Giving away promotional gifts is a fantastic marketing tactic for businesses, both small and large, because it can help your company to convert both new and existing customers, while also building brand awareness. Of course traditional marketing, like business cards or flyers, is also an important element of marketing but branded merchandise can take your business that one step further. At the end of the day, promotional products make your brand more memorable and allow you to engage with your potential customers.

Perhaps you’re a small agency and you’re attending a client pitch meeting. This would be an ideal opportunity to take some promotional merchandise, like stationery, that they can have on their desks and use on a regular basis. This will help you establish a sense of loyalty and build a good relationship with them. Even if the client does not choose to work with you after your pitch, your brand will be given some additional visibility.

Maybe you’re a mobile beautician and you visit your clients each day. You could invest in some branded vanity kits or makeup bags to give to your loyal customers as a type of reward, like after their tenth appointment with you. Another option is to giveaway these items at special occasions such as Christmas or Valentine’s Day, as a little thank you. Giving your clients a small gift like this will help you develop an allegiance. Just make sure that the promotional items reflect your brand.

If you’re attending a networking event or exhibition in the future, you could ask that all attendees wear branded clothing. What’s more, you’ll find that your stand will be far more popular if you are giving away a small gift, like a useful tote bag that people can use on the day.

Promotional merchandise is usually an affordable option and there are some many products available that you could personalise with your branding. You could also combine this tactic with other marketing tactics like a brand new web design

Sarah x