Why The Quality Of Product Packaging Matters More Than You Think

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You have a million and one things to contend with when running a small business. When it’s time to conjure up some product packaging, you have even more things on your mind! At the forefront is the urge to make your packaging as attractive as possible. That’s great; attractive packaging reels in prospective customers. Many brands make sales based purely on how good their packaging looks compared with others. 

All your efforts are focused on the visuals meaning you forget about the quality of the packaging. Poor-quality packaging can cause a host of worries for your business that stop it from improving. That’s why this post will explain why the physical quality of product packaging matters more than you think! 

Good Quality Packaging Preserves What’s Inside 

Making your packaging from high-quailty materials ensures that whatever’s inside stays in excellent condition for longer. The easiest example of low-quality packaging doing the opposite is when companies sell food. We’ve all opened a packet of ham, only for the packaging to be flimsy, and it doesn’t seal properly. This means too much air gets into the packet and the ham spoils in a day. 

It’s a very “on the nose” example, but you get where we’re coming from. Make your packaging from good materials and what’s inside will stay in the best possible condition. This prolongs the customer’s enjoyment of your product and gives them a better overall experience of your brand. 

High Quality Packaging Makes Your Business Look Good

Test this theory by looking at any packaging for an Apple product. Apple is known for crafting amazing unboxing experiences for customers; all the materials are sturdy and every aspect of the packaging feels of a high quality. Touching the box or removing things from sleeves immediately makes you feel like you’re dealing with a high-end brand. This is the effect you want your products to give, so they need to have quality packaging. 

Take your Apple product and compare it with a random tech brand from Amazon. The difference will be startling. If you removed all elements of branding and did a blind test holding the packaging, you could immediately determine that one is from a much higher quality brand. Make consumers think highly of your business with good quality packaging. 

Great Quality Packaging Aids The User Experience

Quality packaging does more for your customers than you realize. Remember, labels are part of the packaging and they provide important information about how to use certain products, etc. Poor quality packaging means these labels can rub off, leaving the user with no idea how to use things or of any potential safety concerns. 

If you used a quality vinyl sticker printer to make these labels, they’d stay on. Brands do this all the time and having labels that don’t wear away is more important than you think. It ensures the user always has a great experience and is never confused by how to use the product, etc.

See, the physical quality of product packaging plays many roles for your company. It’s not something to undermine; focus on the aesthetics by all means, but don’t forget to make your packaging from quality stuff.  

Sarah x

What Our Own Consumer Behavior Tells Us About Marketing

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There’s a certain habit that marketing professionals like to get into, and that’s modelling the “ideal consumer” of their product or service. Of course, this person is something of a combination of averages, not a real person in general. 

For example, a new health drink being sold in an upmarket city brunch bar might think of a fitness-inspired, young, corporate woman who just wants to take care of her health and make the “better” choice, without necessarily having time to squeeze her own smoothie in the morning. This provides the marketing team with a distinct entity to try and appeal to, or even an ideal to promote to consumers.

Yet as consumers ourselves, we all know that we never really fit just one stereotype. In fact, some of our buying decisions can be downright irrational. We might prefer a given product even though we’re nowhere near the main demographic simply because a friend has inspired us to. We know we shouldn’t judge a book by its cover, but it’s hard not to look twice at beautiful product packaging as it appears on the shelf.

So, sometimes, using our own consumer behavior is more instructive than expensive research into the “ideal guy” In this post, we’ll explore that, and give you such insight for free.

The Influence of Social Proof & Reviews

We can admit it, most of us stalk online reviews and ratings before buying something new. If everyone raves about a product, we’re much more likely to feel good about that purchase. Some of the truly lost among us even watch product reviews and unboxings on YouTube or listen to service experiences. But it goes beyond reviews too. Seeing friends and influencers we admire using/endorsing items we were even slightly interested in naturally piques our interest in trying it out ourselves. So, curating social proof as a business and encouraging reviews isn’t a bad idea.

The Renewed Importance Of Brand Values

More and more, consumers want to buy from companies that actually seem to care about their presence beyond just profits. A brand’s stance on social/environmental issues, how they treat employees, their ethical sourcing practices – all that matters now in shaping customer loyalty and buying decisions. It’s not just because “the kids are woke now,” it’s because people want to feel like their consumer behavior is having a little bit of helpful impact. It’s wise to facilitate that.

Come-Back Discounts & Promotions

For all our talk of principles, no one can deny a good deal when we see it. Sales, coupons, loyalty rewards, such little incentives, and clever promotions can pretty much convince us to choose one brand over another. Some of us have probably stuck with a service we were unsure about just for those sweet member discounts they kept dangling. It’s a bad habit, but companies know that offering great value is sure to secure another sale. So, having your system check for long-missing customers and offering them a great deal again could be a nice idea.

With this advice, you’ll have a few new substance bases to market from.

Sarah x

The Top Tips For All New Freebie Hunters

The 21st century is a century of freebie obsession.  Regardless of whether you are breaking world records by asking favourite restaurants for lifetime supplies of nuggets or joining a long queue of people to get a bag of Krispy Kreme doughnuts, there is no underestimating the power of the freebie buzz.  Unfortunately, when joining this freebie game, there are certain rules that need to be followed.  If you are a seasoned freebie hunter or a new hunter, there are always a few new rules to be learned.

1.  If It Sounds Too Good To Be True, It Most Probably Is

The majority of the time, the excitement of a freebie hunt for favourite brands can cloud a person’s judgement.  According to Professor Dan Ariely, most transactions will have both an upside and a downside but when it is a free transaction the downside is forgotten.  “Free” often gives a person an emotional charge leading to a perception that the item offered is more valuable.  Basically, this means that a person will forget about common sense when receiving a freebie and is the reason why some companies will exchange a person’s soul for even the tiniest sample.  

To ensure that the freebie is as good as it sounds, it is important that you always read the terms and conditions of the item.  No company will ever offer a free £1,000 voucher without you having to do something in return, so it is essential you know what you are signing up for.

2.  Do Not Expect Too Much

A full-sized freebie is very rare with the majority of free products being presented in small envelopes or sachets.  The main objective of any freebie hunter is to try the product and figure out if you enjoy it enough to opt for a future purchase of the item.  This will ensure that you are not wasting your hard-earned income on a product that you will not enjoy using.  

Also, do not expect to receive a freebie after every application – only the amateur freebie hunter holds this belief.  In fact, statistics show that freebie hunters only receive approximately 70% of freebies they have applied for.  If you find that you are not receiving freebies after applying, do not give up hope!  Keep the applications rolling in and you will be swimming in freebies soon enough.  Of course, to be sure that these applications are worthwhile, always check the terms and conditions to see which samples are available and the size of the item.

3.  If You Do Not Ask, You Do Not Receive

It is always worthwhile writing letters to companies or sending emails asking if they have samples you can try.  People sending this type of communication tend to be sent huge boxes of free products or vouchers letting them know to find out if they enjoy the items.  Equally, if you do not like the product you should share this information.  You will find that the companies are too happy to dish out replacement freebies with extra items if they discover you are not pleased.

4.  Do Not Feel Guilty

Some people feel guilty about asking for freebies – do NOT feel this way!  Almost all of your favourite companies are happy to offer a few free stuff in the UK to potential customers.  In fact, companies will benefit from passing out free samples and are not losing any money.  If you receive a free product and enjoy using the item, the chances are likely that you will purchase the item; therefore, the company benefits by gaining a new customer.

5.  Setting Up A Second Email Address

This may be the most significant tip for any person wanting to become a freebie hunter.  To avoid receiving any spam emails and unwanted phone calls, it is recommended that you set up a second email address, social media account and phone number.  All of these second accounts will be used to claim freebies.

Sarah x

Creating a Beautiful Garden in Drought-Prone Areas

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So, you live in a place where rain is a rare guest? Fear not! You can still rock a stunning garden without an endless water supply. Let’s break down how you can defy the odds with some savvy gardening moves.

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Design with Purpose

Imagine your garden as a stage—each section has a role, each plant an act. You’ll want to think about water the way a budget-savvy shopper thinks about their wallet. Split your garden into zones: high, moderate, and low water use. Plants that drink the same amount of water should stick together. Pop drought lovers in sunny spots and keep the thirstier types in the cool shade. And hey, a strategic fence or shrub line can cut down on wind, which also means less watering.

Soil Health and Preparation

Good soil is like a good friend—it supports you when things get tough. Get that soil into shape by mixing in some compost or aged manure to up its water-holding game. If you’re dealing with clay that’s stickier than a summer blockbuster, lighten it up with some sand or perlite. Mulch is a miracle worker, too—it keeps the soil cool and moist longer.

Selecting Drought-Tolerant Plants

Choose plants that won’t guzzle all your water. Native plants or those adapted to your area know how to deal with the dry spells—they’ve got this! Think succulents, lavender, or ornamental grasses. And for the lawn? Empire Zoysia Grass is your friend. It’s tough on drought and soft on your feet, perfect for that lush, green look without the drama.

Efficient Irrigation

Water smart, not hard. Drip irrigation and soaker hoses are your best bets—they keep the water right where your plants need it without losing much to evaporation. Watering in the early morning or late at night is the way to go to avoid losing moisture to the sun. And why not catch some rainwater? It’s free, and your plants will love it.

Mix it up with your watering routine. A good soak now and then encourages roots to dig deeper, making plants tougher in dry conditions.

Embrace Hardscaping

Who says a garden is all about plants? Bring in some rocks, some gravel, or a chic stone pathway. They add some pizzazz without begging for water. Permeable materials are great, too—they let rainwater soak into the earth instead of running off into the street.

Sustainable Maintenance

Keep up the good work with regular maintenance. Pull those weeds, trim the bushes, and deadhead the flowers to keep them blooming without wasting water. Raise your mower blades—longer grass holds moisture better. And go easy on the fertilizer; too much can make your plants needy for water.

Experiment and Adjust

Here’s the thing about gardens—they’re always changing. If a plant’s not happy, swap it out. If something’s working beautifully, do more of that. Tweak and fiddle until you’ve got a garden that’s as resilient as it is beautiful.

Conclusion

Building a lush, water-wise garden in a dry zone isn’t just possible—it’s a chance to get creative with nature. Plan well, choose the right plants, and manage your water.

Sarah x