Why Is Web Design Important for Your Business?

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With the relevance of the internet right now, creating a website is a must for a business. With proper SEO implementation and superb usability, you can convert your views to sales. However, even if you have a website, you might not get your intended result. This thing happens when the website itself is challenging to use or not aesthetically pleasing.

Internet users appreciate the ease of usage when browsing websites. A good mix of functionality and aesthetic will give your digital marketing efforts a better chance for success. Here are five main considerations why implementing a good web design should be a priority. 

Better Web Experience = Better Customer Conversion

If you want the views to convert into sales, you should keep your customers satisfied with the website experience. As much as possible, your website should be responsive and intuitive to use. A good web design ensures that the user finds out what they are looking for quickly and without any problem. Fast-loading optimized websites also make the experience more pleasant. 

Improves Your SEO

According to numerous SEO case studies, the appearance of your website gives a lasting impression. That’s why most SEO practitioners combine good SEO and web design to attract more clicks on important links. A good site structure, aesthetically pleasing design, and great content improves your conversion rate. 

Better Usability And Navigation

Visitors like to use websites that they can use and navigate easily. If the web design is cluttered and uninspiring, a visitor might not proceed in using your website. When you look at the most popular websites right now, you will notice how the interface is easy and intuitive to use. 

It is one of the reasons why people keep coming back. Fortunately, you can use SEO services for SEO web design. 

Creates Trust And Credibility

Believe it or not, the majority of visitors would judge a website’s credibility in seconds via website design alone. If your website looks old and unorganized, people would likely judge it as buggy and non-functioning, opting to use a competitor’s services instead. This effect is very noticeable on websites related to healthcare, insurance as well as law firms

Brand Familiarity

Proper use of coordinated colors, fonts, and layout creates distinct brand familiarity. Ever wonder why people recognize a website just via a screenshot? That’s because the website has easily identifiable characteristics. Why would you want your website and brand to be familiar? Users would often buy products they’re familiar with and would likely come back again in the future for another purchase.

Sarah x

Get Fit Fast With These Super Tips

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When you are in the zone for getting on top of your fitness, nothing can stop you. It’s just you and your ability to do better for your body and you are there, ready to do whatever it takes to enhance your inside health and your outside health! You can’t improve your fitness by detoxing with juices or popping fat loss pills. You can’t even drink meal replacement shakes and hope that your fitness improves, either. If you want to get fit fast, you’re going to need to make some big changes and stick to them, so the biggest tool in your fitness box is going to be your own willpower!

You should always speak to your doctor before engaging with any diet or exercise program, but you should also consider what you like and what you don’t like. You need to know which exercises will make you happy rather than wanting to jump off a cliff because you have to do the sit ups you hate. The point of exercise is to feel good, and whether you use whey protein powder every time you workout or you choose to bypass exercise and focus on food first, you need to be ready and willing to do what you can to make important changes in your life and in your health. So, with this in mind, here is everything you need to get fit fast and feel good for it!

Image source: Pexels

  • Eat Enough. So many people believe that they need to cut back on their calories to the extreme to be able to get somewhere with their fitness and weight loss, but this couldn’t be further from the truth. If you want to get fit you need to figure out your total daily energy expenditure (TDEE) and you need to deduct around 5-600 calories from that number. This puts you into a calorie deficit and when you do this, you will keep eating what your body needs for weight loss while keeping yourself fuelled for exercise. Eating enough is important if you want to ensure that you are able to push your body enough while you engage in cardio and strength workouts.
  • Choose Protein. You can add a protein shake per day to your calorie allowance after you workout – it’ll aid in muscle repair. It can also help to maximize your fitness by eating plenty of lean protein, fruit and vegetables. You can bet that this is going to help your body to feel good, look good and you’re going to have boundless energy. Everything in moderation, but choose the foods that are nutritious first.
  • HIIT. High intensity interval training – or HIIT – is popular because it works. If you want to get fit fast, it’s going to change your shape and help you to take up less space when you work out. You can increase your capacity for calorie burning, and you can bet that even after you’re done working out your body will be feeling it.
  • Strength Training. Muscle does not weigh more than fat, but it does take up less space while weighing the same. It’s dense and has less volume, and it’s important that you incorporate strength training into your routines so that you can ensure that you are gaining a good balance of cardio workouts and lifting. You won’t bulk out unless you intend to!

 Sarah x

Tips For Choosing Skincare

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Photo by Anna Shvets from Pexels

We are finally heading into the sunnier part of the year and therefore it is time to get a good skincare routine in place. The change in weather can often leave your skin feeling too dry or too oily – particularly if you keep using the same skincare routine that you were using in the cold winter months filled with time spent indoors and in the bath. When it comes to your skin there are a whole host of things that you need to think about and consider. Below we have put together a list of things you need to think about with your skincare.

Think of what you want it to achieve

There are many things you need to consider when choosing your skincare and the first of these is what you actually want it to achieve. Are you looking for products that will help with how to deal with skin redness? Are you looking to combat acne scarring? Or perhaps you have severely dry skin that you want to sort. No matter the reason there will be something out there that can help, it is just important you tailor your products for what it is that you want to achieve.

Consider what you get for the cost

Some skincare can be ridiculously overpriced so ensure that you are getting the right bang for your buck. It is a good idea to look at other online reviews from people beforehand so you can see if the product you want is really worth it. If the product you have your eye on is really expensive, then it might be worth seeing if you can get a sample size beforehand so you can try it out. This way you can see if it is worth it or not before shelling out on it.

Are there ethical reasons?

Unfortunately, some products out there have been tested on animals, or contain ingredients that aren’t vegan. This is why it is a good idea to do research into a brand before you buy their products, particularly if you haven’t heard of the company before. With so many brands out there, you will be able to find plenty that fit in with your ethical guidelines but you will need to research first.

What are the ingredients?

If you have any sensitivities it is a good idea to check the list of ingredients before buying a product. Even products that you love and use regularly can mix up their ingredients from time to time if they update it, so ensure that you check and compare old and new bottles or pots each time you buy a new one. 

These are just a few tips for choosing skin care products. Taking care of your skin is so important and that is why you need to make sure you make the right decisions. You only have one skin and so you want to take care of it. What are some top skincare rules or tips that you ensure you always adhere to? Let us know!

Sarah x

Guest post: Perry’s Bath Bombs

Guest post:

Hi there, I am Perry and I run an independent bath bomb business, based in Reading UK.

I started my little business as a side-line to my beauty salon. I wanted to produce bath bombs that were suitable for sensitive skins. Especially for children with sensitive skin as my daughter was irritated and allergic to nearly every product on the market. Very frustrating!

This idea then quickly grew into quite a substantial small business. I have been super busy over the 3 lockdowns and have grown my range massively. Due to my beauty salon being closed, I was able to spend more time growing my bath bombs and adding more to my range. I am so grateful for my lovely customers as they have kept the money coming in whilst I am unable to work in my primary business.

I am now very excited to announce I am branching out into wax melts! I have my own electric burner in my beauty salon and I love having different fragrances for my customers whilst they relax in a treatment. I have wanted to make melts for a couple of years now but the bath bombs have taken up all my time!

Initially I am focusing on scents that I already have in my bath bomb range so they can be paired up nicely. My other thought is that if purchasing a gift for a friend, it will be really lovely to be able to pop together a gift box with a mix of bath bombs, wax melts and maybe even a pretty wax burner.

I can ship gifts directly to recipients with a gift card which is also super handy in the height of a global pandemic when we are all locked down most of the time! Anyhow, I hope they will be a hugely successful as my bath bombs because they are lots of fun to make and I can get creative with the appearance and scents. There is no end to the combinations I can make!

My wax melts are vegan and CLP compliant. I spend a lot of time making sure all my products are correctly manufactured and I am fully insured. You can purchase via my website www.perrysbathbombs.com

I am always keen to hear feedback so do let me know if you try any of my new melts! Thanks so much for taking the time to read about me and my little product range.

Perry x

Vegan Pick N Mix

This post contains gifted products:

I love pick n mix sweets but haven’t had them in months. Especially with what’s going on in the UK with Covid at the moment it’s not so easy to go to a shop and pick out sweets!

Panda sweets have an amazing range of different sweets on their site that can be delivered to you at home, but one of their most popular products is the pick n mix box which is a massive 1kg box of sweets! They have recently started doing a vegan version which is amazing for anyone living a vegan lifestyle or sticking to a vegan diet. They are also great if you have a dairy allergy as you will be surprised how many sweets that you don’t expect to, have milk in!

Vegan Pick n Mix

£9.99

The sweets arrive sealed in a bag inside the box to keep them fresh and you get so many for 1kg. They have a really great shelf life too, not that I think anyone could make them last that long!

They are:

– Dairy Free

– Suitable for Halal Diet

– Suitable for Vegetarians

– Suitable for Vegans

It is a great range from marshmallows, jelly sweets and fizzy sweets. I think this is quite good value and it’s a great way to try out different sweets you may not normally have bought. There are also a lot in there that I didn’t know were vegan.

This is definitely going to keep me going whilst working from home! It is such a great idea to be able to get a box like this delivered as it is a great treat for yourself or to get someone as a gift.

If you want to treat yourself or someone you love to a box you can use code: ST15 for 15% off! This lasts until 30/06/21 so it could be a good Easter or Father’s day gift idea too!

Sarah x

Picking out some more loungewear from Femmeluxe

This post contains gifted products:

If you read my posts regularly you would have seen me mention Femmeluxe before and I had recently picked out some really great co ord sets, as well as tracksuit bottoms, knitted loungewear, tshirts and jeans. I wanted to pick up some more loungewear sets. They always have so many great things to pick from but for now I wanted to get some more comfortable pieces.

Grey Oversized Crew Neck Sweatshirt Cuffed Joggers Set – Averi

£22.99

I went for this sweatshirt and jogger set in grey. You can’t go wrong with an all grey loungewear set and I also really liked the shade of grey. The set comes with a sweatshirt and a pair of joggers to match. I think it’s great that you can get a set as if you buy things like this separate there’s no guarantee the colours will match! You can also mix and match the sets so if you had it in black as well the black joggers would look great teamed with the grey sweatshirt. It’s a good value set and doesn’t necessarily have to be worn together.

Grey Marl Oversized Front Pocket Pullover Hoodie Cuffed Joggers Set – Alexia

£26.99

As above, these can be worn separately or mix and match making them great value sets. I already had the stone colour as I don’t own many items this colour and I also have a staple black set.

I went for all in a size 14 as I usually wear a size 12 but wanted them to be a bit more oversized as I love baggy tracksuits to wear when working from home.

They are really comfortable and soft, which is what you want from a tracksuit. These type of sets are ideal when working from home through the cold months and can also be worn when going out for your daily exercise.

Grey Oversized High Waisted Utility Pocket Drawstring Cuffed Joggers – Sally

£13.99

These joggers are so comfortable and I love the pocket detail down the side. All of the loungewear from femmeluxe is comfortable and I love picking up different joggers from there. They fit really well and are perfect for this weather.

Black, White & Pink Hoodie Cuffed Tracksuit Set – Jorydan

£32.99

This two piece set looks like a dressed up set, it’s comfortable enough to wear around the house but if you wanted to go out it’s something suitable you could wear. You could wear it with trainers or heels depending on what look you were going for. I like the length of the trousers and the jacket is cropped. These can be worn separately as well so it’s a good value set.

The delivery is always really quick from them which is great, it only takes a few days to arrive. I hate having to wait ages for online orders to turn up! The prices are always really reasonable too and considering how cheap they are, they are really great quality.

I had always been skeptical about ordering clothes online before as you can’t feel them to know the quality but these are always great and never had a problem.

Sarah x